ABOUT
Safe Future

Safe Future was founded in 2011 by Joseph Berg and Amir H. Peleg for the purpose of enabling Israeli investors to invest securely in the United States.

In its 11 years of existence the company has grown and evolved into a dynamic investment & development group, focused in securing land, building homes for sale & rent (BTR – SFR), as well as income producing assets in diversified demographics throughout the United States, with a specific focus on the Southeast.

Our company has been a pioneer in the Single Family Residential “SFR” space, designing and building “Build to Rent” (BTR) homes since 2012. In recent years we have advanced and became self-performing builders through our various strategic partnerships. We have built and sold over 2,000 homes, acquired over 2,000 acres of land, and developed over 4,000 lots within 80 communities in over 20 counties throughout the United States. Our current 5 year development
pipeline consists of over $1.2B in multi-phased projects throughout 8 states.

In addition to our robust home building business, we currently have assets under management (AUM) of approximately $200M in our SFR and multifamily portfolios. Our group’s niche is creating value through strategic acquisition involving land use and development, entitlement, construction, and property/asset management. This gives us a competitive advantage in assessing the feasibilities of projects to ensure we are in the right place on the risk/reward spectrum.

Quick Facts about Safe Future

Founded

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Acres of Land

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Developed Lots

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Assets Under Management

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Units Owned

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Unit Pipeline

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Homes Sold

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Development Pipeline

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Investment Criteria

We focus on markets exhibiting fundamentals for continued growth through demographic changes, municipal and cultural initiatives, as well as marked signs of development and gentrification. In other words, we identify the “path of progress” and seek to position ourselves within it. We then analyze the potential of select conventional and non-conventional opportunities to secure developable land for current and future development.

Safe Future will invest in both single property transactions as well as multiple property portfolios. The firm operates projects both on a direct and joint-venture basis and works with a wide range of commercial lenders. While the majority of Safe Future’s experience lies in homebuilding, SFR, & Multi-Family, we are selectively open to invest through all major commercial real estate asset classes.

History Infographic

Company inception conceived by 3 dynamic partners, Joseph Berg & Amir Peleg to create a trust-worthy solution for Israelis looking to take part in the US housing market as investors.
Company focused on acquiring foreclosed developed lots & homes
Commenced the construction of acquired inventory, creating groups of homes in multiple communities across the Metro Birmingham area
Began larger scale BTR (“Build to Rent”) community development in Huntsville, AL. Constructing single family homes engineered for renting.
Executed acquisition of 234 acre remediated Naval Fuel Depot site for the development of a large scale multi phased mixed use development - Marina Island, Lynn Haven (Panama City), Florida.
Began even larger scale construction initiative in Georgia, with local builders on various single family developments throughout the state. In 2021 we became a self performing builder through a strategic partnership.
Invested as a co-GP alongside an experienced local sponsor in multiple Brooklyn and Manhattan MF value-add projects. Broke ground on our Cedar Shoals development taking on CM&D as project manager
Began Investing in Income producing/value-add multi-family while launching our Weatherstone, Twin Rivers, and a multitude of other BTR and build to sell single family and multifamily developments
2011
2011-13
2013-2016
2016-18
2017
2018-21
2019-2020
2019-current